The Benefits of Having A Local Website Designer
Having a local website designer is huge.They know your town, community, and competition like no other design company could. They have the same working hours, are in the same time zone and because of that it is much easier to connect, interact and check the progress on any project.
A local website designer is basically like having your own personal project manager, creative director, technical officer and marketing exec all at your fingertips. Your designer is there to work with you and for you. They are there to initially collaborate creatively on what type of design and brand strategy you’re envisioning, and transition into all of those other important roles. Because of this, every part of your design project is executed with that initial vision. You will also be able to be in constant contact when you are in the same location, meaning you can effectively check on progress and make changes when needed very easily without wasting any time.
Being local means they “get” you. They probably know who you are/ what your business is about and they also know your competition. Being local means having a leg up. A designer who isn’t familiar with your community isn’t going to have the same competitive edge, knowledge or understanding about where you are in the marketplace and who your target audience really is. Being able to clearly define your target audience is one of the major backbones that support a successful business and website.
A great local designer will not only build you a killer website, they will build you a better brand. They know what your town vibes with, maybe your town is small and people really respond well to one way of advertising and marketing. Maybe your community is really professional, artistic, finance-driven, etc., therefore vibing with different forms of design and marketing. Every city, town and community has a different set of rules, and a local designer knows them instinctively.
Going local means you can easily get to know and get in touch with the designer’s previous clients and get a true feel for their body of work. Most likely you will look at their portfolio and say, “I love that restaurant/ retailer/ local business’ website!” or “I love their business cards/ ads/ packaging/ logo” and realize your potential local designer worked on it. You can also get in touch with these past and current clients because you can get their contact info and get a hold of them pretty immediately. Local designers only flourish due to a strong local following and reputation for their work. Because of this and everything else they really are there for you and want to ensure your happiness with the end result of the project. It is their reputation on the line and it is their reputation that keeps their business booming.