Advertising online is no easy task, but if your business can get an ad campaign right, your business can make huge profits. We have extensive experience with online advertising. From ad design to campaign management, showing the right ad to the right people at the right time is an exact science. Your business needs to show up in the “right” content to the “right” people at the “right” time. If this doesn’t happen, you’re not getting the right views or audience engagement. We make sure your ads are being shown to the right target audience, as each impression, click and click-though rate counts.
In this post we will only discuss types of online advertising, not ad creation or branding which employ the advertising methods outlined below but are not directly related. This post outlines online advertising basics and targeting the right customers.
The Old Way.
Show your ads frequently on social media, google, magazines, newspapers and blogs to whoever will look at them, build a brand and hopefully someone will call you when they need you.
The New Way.
Targeting. A target market is a group of customers a business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is the first element of a marketing strategy. Show your ads to people who want your service. We can make your ads reach your perfect ad group, for example:
If you own a jewelry store and want your ads to reach a target audience for your newly designed wedding bands: You can target men, between the ages of 26-35, in Santa Barbara, with high income, who have perviously been looking at wedding bands. Pretty precise! An ad campaign like this may only cost a few dollars and you could sell a few thousand in product.
We. Save. You. Money. We can improve your chances of showing up at the right time to the right person. Below we outline types of online ad campaigns.
Pay per click(PPC), Cost per action(CPA) & Cost Per Thousand(CPM)
Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner or a host of website) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”
Cost per action (CPA), also known as pay per action (PPA) and cost per conversion, is an online advertising pricing model where the advertiser pays for each specified action – for example, an impression, click, form submit (e.g., contact request, newsletter sign up, registration etc.), double opt-in or sale.
Cost per impression (CPI), or “Cost per thousand impression” (CPM), is a term used in traditional advertising media selection, as well as online advertising and marketing related to web traffic. It refers to the cost of traditional advertising or internet marketing or email advertising campaigns, where advertisers pay each time an ad is displayed. CPI is the cost or expense incurred for each potential customer who views the advertisement(s), while CPM refers to the cost or expense incurred for every thousand potential customers who view the advertisement(s). The abbreviation CPM refers to Cost Per Thousand, using the Roman numeral “M” to represent the word “Thousand.”
The Ad Examples:
PPC: You own a online Santa Barbara style magazine which employs PPC advertising so, your advertisers pay you each time a visitor to your site clicks on an ad.
CPA: You are a Santa Barbara Insurance Agent, you have ads on a website, each time someone clicks on your ad, visits your site and submits a form you pay the whoever shows your ad.
CPM: You pay (very little) when someone see your ad.
What makes a perfect audience?
First things first, our Santa Barbara business needs to know what are you promoting and to whom your product or service is best suited for. The more targeted you get, the higher your Click-Through-Rate (CTR),resulting in you saving money. People on their own are using online advertising the old way buying solo ads, or placing banners here and there without targeting an audience.
Contact us today for a free consultation and quote: