Best Website Design for Santa Barbara Businesses!
Show Up Web Design is a local Santa Barbara business and we care about our community! Website design for Santa Barbara-based businesses is our specialty and we love creating modern, responsive, dynamic and content rich sites and branding strategies for local businesses. Having a local edge means we know your competition, where you are in the marketplace and what works in this town.
Santa Barbara, CA is a hub for expensive real estate (both residential and commercial), amazing restaurants, boutique retailers, and has many colleges and universities for being a “smaller” town. Because of it’s beautiful landscape, beaches and year-round sunny weather, Santa Barbara is a tourist favorite. With cruise ships rolling in more than ever, and even more celebrities purchasing homes in the area, tourism is booming. Being a true “locals” town with strong support for small local business and tradition, Santa Barbara is also very much a tourist town. Having a business here means capitalizing on both a strong local following and showing up in search results for the increasing tourism.
They best way to do this is to build a true brand. Building a brand starts with a great website, your ultimate online resource and first impression. Web development and design is key for your business because from your site, you can then build a consistent presence around town. Your website design, marketing (business cards, brochures, flyers, newsletters, etc) social media and advertising should all look clean and consistent. You want your target audience to know who you are and to never feel confused about what services you provide.
Website design in Santa Barbara is crucial for real estate agents who rely on their marketing to sell a home and make their living. A commercial real estate brokerage also relies heavily on their website for broker bios, recent deals, closings, PR, quarterly reports and newsletters. Someone looking to sell, buy or lease a commercial space wants to know what brokerage has the best results and success in the community. They want to see recent deals, they want to view current listings and they want it all at their fingertips. Local eateries need an amazing website to showcase their menus, events, and hours. The first thing someone does when deciding which restaurant to eat at it is to go to a restaurant’s website. If the website is outdated or the menu is hard to find and read, or if it doesn’t have a full menu integrated, it is a huge turn off for potential diners. With a local shop or new retail store what do you want potential customers to see and learn about you?
You need a strong website that is able to put you, your business motto and goals in touch with the correct customer base. You need to show up locally so future home buyers, commercial lessees, consumers, customers, locals and tourists know that you are there! Santa Barbara is a beautiful, prosperous city with dedicated locals and eager tourists looking for a taste of true SB culture. Make sure your business is ready for attention by building the best website you can.
The Benefits of Having A Local Website Designer
Having a local website designer is huge.They know your town, community, and competition like no other design company could. They have the same working hours, are in the same time zone and because of that it is much easier to connect, interact and check the progress on any project.
A local website designer is basically like having your own personal project manager, creative director, technical officer and marketing exec all at your fingertips. Your designer is there to work with you and for you. They are there to initially collaborate creatively on what type of design and brand strategy you’re envisioning, and transition into all of those other important roles. Because of this, every part of your design project is executed with that initial vision. You will also be able to be in constant contact when you are in the same location, meaning you can effectively check on progress and make changes when needed very easily without wasting any time.
Being local means they “get” you. They probably know who you are/ what your business is about and they also know your competition. Being local means having a leg up. A designer who isn’t familiar with your community isn’t going to have the same competitive edge, knowledge or understanding about where you are in the marketplace and who your target audience really is. Being able to clearly define your target audience is one of the major backbones that support a successful business and website.
A great local designer will not only build you a killer website, they will build you a better brand. They know what your town vibes with, maybe your town is small and people really respond well to one way of advertising and marketing. Maybe your community is really professional, artistic, finance-driven, etc., therefore vibing with different forms of design and marketing. Every city, town and community has a different set of rules, and a local designer knows them instinctively.
Going local means you can easily get to know and get in touch with the designer’s previous clients and get a true feel for their body of work. Most likely you will look at their portfolio and say, “I love that restaurant/ retailer/ local business’ website!” or “I love their business cards/ ads/ packaging/ logo” and realize your potential local designer worked on it. You can also get in touch with these past and current clients because you can get their contact info and get a hold of them pretty immediately. Local designers only flourish due to a strong local following and reputation for their work. Because of this and everything else they really are there for you and want to ensure your happiness with the end result of the project. It is their reputation on the line and it is their reputation that keeps their business booming.
Make That Impression Count
Having a website today is vital for any business, a large national company with many stakeholders and employees, a small local restaurant or retailer, a sole proprietorship, freelance portfolios, real estate agents, everyone and every business needs a website and a way to build their brand. Website design is so crucial because the look, layout and overall concept of the website inevitably becomes the first and lasting impression.
The way someone may dress, act, and hold themselves becomes your initial and lasting takeaway. Do you want to continue getting to know them? Do you want to invest your time becoming part of their lives? It’s the same thing with a business and website. When someone goes to your website for the first time, or if they are in need of a service and yours shows up, the minute they see your site they are getting a first impression. Does your website design clearly illustrate what/who you are as a business and brand? Does it have the right tools to illustrate services/contact info/ store/ menu/ etc., so people can easily understand and find what they need? Your website is your ultimate resource for everyone to get to know who you are, what you do, and what you can do for them. Show off your skills!
Here are a few reasons why website design, not just having any old website, is so vital for your company image and future potential clients and customers and why you should care.
A great website design starts by:
Clearly defining content that your target audience needs. Understand who you are, how you want to be perceived and what people are expecting from you as a business. “One of the main reasons to create a website is to share what your organization is about, who you want to serve and how you’re going to serve them. A clear message and tone, written and visual information related to your organization creates a stronger relationship with our audience and avoids confusion,” (Dopazo, “3 Reasons Why Web Design Is the Domain of Your Entire Company”).
Giving your audience the perfect “road map” to your services/ your brand. A perfect road map is one that is easy to understand, follow and figure out. Do not let your audience get lost on your website by wondering where certain information is hidden, or having them click 5 times to get somewhere. We all know those annoying websites that confuse and frustrate us. By giving your audience the proper map to get where they need to go on your website creates an overall better user experience and your clients and customers will be pleased and impressed. Getting people to go to your website is one thing, getting those same people to stay and come back is another.
Visuals and content together form a recipe. You need to find one that you like and start by gathering the ingredients to make that recipe a success. A Forbes contributing writer explains, “The Holy Grail is found in nesting great content within brilliant design .” (Myatt) You want to make sure your content is superb and your visuals and content flow together in a seamless and consistent way that is true to the rest of your branding. A good website looks great and reads great, just as a good recipe looks great and tastes great. Your website design needs to be a reflection of what you are and goes with the rest of your marketing tools: business cards, ads, flyers, packages, etc.
We are Santa Barbara’s full service integrated creative solution to all of your web and marketing needs. Is you online presence feeling lost? Time to be found. Let us help you generate more business, more customers, and reach your target audience. Having a strong online presence, building a solid and consistent brand, and making sure your content is relevant and web-worthy are MUSTS in today’s world.
Start showing up in searches, in the community, and in conversation, let’s have a conversation about what we can do for YOU!