Best Website Design for Santa Barbara Businesses!
Show Up Web Design is a local Santa Barbara business and we care about our community! Website design for Santa Barbara-based businesses is our specialty and we love creating modern, responsive, dynamic and content rich sites and branding strategies for local businesses. Having a local edge means we know your competition, where you are in the marketplace and what works in this town.
Santa Barbara, CA is a hub for expensive real estate (both residential and commercial), amazing restaurants, boutique retailers, and has many colleges and universities for being a “smaller” town. Because of it’s beautiful landscape, beaches and year-round sunny weather, Santa Barbara is a tourist favorite. With cruise ships rolling in more than ever, and even more celebrities purchasing homes in the area, tourism is booming. Being a true “locals” town with strong support for small local business and tradition, Santa Barbara is also very much a tourist town. Having a business here means capitalizing on both a strong local following and showing up in search results for the increasing tourism.
They best way to do this is to build a true brand. Building a brand starts with a great website, your ultimate online resource and first impression. Web development and design is key for your business because from your site, you can then build a consistent presence around town. Your website design, marketing (business cards, brochures, flyers, newsletters, etc) social media and advertising should all look clean and consistent. You want your target audience to know who you are and to never feel confused about what services you provide.
Website design in Santa Barbara is crucial for real estate agents who rely on their marketing to sell a home and make their living. A commercial real estate brokerage also relies heavily on their website for broker bios, recent deals, closings, PR, quarterly reports and newsletters. Someone looking to sell, buy or lease a commercial space wants to know what brokerage has the best results and success in the community. They want to see recent deals, they want to view current listings and they want it all at their fingertips. Local eateries need an amazing website to showcase their menus, events, and hours. The first thing someone does when deciding which restaurant to eat at it is to go to a restaurant’s website. If the website is outdated or the menu is hard to find and read, or if it doesn’t have a full menu integrated, it is a huge turn off for potential diners. With a local shop or new retail store what do you want potential customers to see and learn about you?
You need a strong website that is able to put you, your business motto and goals in touch with the correct customer base. You need to show up locally so future home buyers, commercial lessees, consumers, customers, locals and tourists know that you are there! Santa Barbara is a beautiful, prosperous city with dedicated locals and eager tourists looking for a taste of true SB culture. Make sure your business is ready for attention by building the best website you can.
Make That Impression Count
Having a website today is vital for any business, a large national company with many stakeholders and employees, a small local restaurant or retailer, a sole proprietorship, freelance portfolios, real estate agents, everyone and every business needs a website and a way to build their brand. Website design is so crucial because the look, layout and overall concept of the website inevitably becomes the first and lasting impression.
The way someone may dress, act, and hold themselves becomes your initial and lasting takeaway. Do you want to continue getting to know them? Do you want to invest your time becoming part of their lives? It’s the same thing with a business and website. When someone goes to your website for the first time, or if they are in need of a service and yours shows up, the minute they see your site they are getting a first impression. Does your website design clearly illustrate what/who you are as a business and brand? Does it have the right tools to illustrate services/contact info/ store/ menu/ etc., so people can easily understand and find what they need? Your website is your ultimate resource for everyone to get to know who you are, what you do, and what you can do for them. Show off your skills!
Here are a few reasons why website design, not just having any old website, is so vital for your company image and future potential clients and customers and why you should care.
A great website design starts by:
Clearly defining content that your target audience needs. Understand who you are, how you want to be perceived and what people are expecting from you as a business. “One of the main reasons to create a website is to share what your organization is about, who you want to serve and how you’re going to serve them. A clear message and tone, written and visual information related to your organization creates a stronger relationship with our audience and avoids confusion,” (Dopazo, “3 Reasons Why Web Design Is the Domain of Your Entire Company”).
Giving your audience the perfect “road map” to your services/ your brand. A perfect road map is one that is easy to understand, follow and figure out. Do not let your audience get lost on your website by wondering where certain information is hidden, or having them click 5 times to get somewhere. We all know those annoying websites that confuse and frustrate us. By giving your audience the proper map to get where they need to go on your website creates an overall better user experience and your clients and customers will be pleased and impressed. Getting people to go to your website is one thing, getting those same people to stay and come back is another.
Visuals and content together form a recipe. You need to find one that you like and start by gathering the ingredients to make that recipe a success. A Forbes contributing writer explains, “The Holy Grail is found in nesting great content within brilliant design .” (Myatt) You want to make sure your content is superb and your visuals and content flow together in a seamless and consistent way that is true to the rest of your branding. A good website looks great and reads great, just as a good recipe looks great and tastes great. Your website design needs to be a reflection of what you are and goes with the rest of your marketing tools: business cards, ads, flyers, packages, etc.