Have you ever noticed that every company trying to sell you a search engine optimization (SEO) package ranks very poorly in search results?
It is shocking for me to see how many people can write about strategies, best practices, and go on preaching about local SEO without showing exactly how it’s done or without an ability to prove that their SEO strategies work – even on their own website.
We always get asked, how well does Show Up Web Design rank in Google? Below are some of our rankings for common search queries, local seo, top pages and desirable keywords.
Show Up in a Big Way! Get your Name Right!
SEO is a complicated thing with hundreds of different things ranking your local business. Most business owners don’t know where to start and are often intimidated by SEO because it feels like a marketing activity that only large companies (with unlimited budgets and staff) dominate, which is not true if you optimize your own name and have impressive site links.
Show Up on the Map!
Verify your local business on Google, Bing and Yahoo. Once you’ve verified your business information, updates you make to your local business – such as contact details, description, photos, business hours – are eligible to show up on Google Maps and other Google properties. Which can give
Before you add a local business, make sure that your business:
- Meets the google guidelines.
- Has a mailing address or serves customers at its location(s).
- If you’d like to promote a brand, product, organization, or any other entity without an address, create a brand page in stead.
Show Up for your Search Queries & Keywords on the Map.
Not only should you show up on the map for you name and categories, you should also be seen in the search results, your business needs to compete for the very specific things your business sells or does. For example we show up for best website design company & web design company. These are great keywords that are searched alot.
Follow these simple, yet strategic tips for website creation, design, and branding success.
1. Never underestimate the power your online presence has and the business it can generate. Think of your company or professional website as your first impression. Don’t you want to make a great- and lasting impression upon first meeting? Most “first impressions” happen online today. Make sure your website is modern, clean and easy to navigate. Most importantly, make sure your website clearly illustrates what you do, who you are, what you stand for (as a business).
2. Please make it easy for people to find what they need. We all know how frustrating it is when we go to a website and can’t find business hours, contact information, a restaurant’s menus, the list goes on and on. The main reason to go to a website is for more information. Have your business information easily accessible and ready for current and future customers/ clients/ fans etc. Integrate your social media accounts so people can like you on facebook, follow you on twitter. People will get over clicking around and leave your site within ten seconds. Don’t lose the traffic!
3. A responsive, dynamic design is crucial. This means making sure your site is desktop, tablet and mobile friendly. You want current and potential clients and customers to be able to navigate through your site on all devices. Test your site to make sure your theme is modern and is responsive, a study recently reported that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” With that said, you definitely want a mobile presence.
4. All about that branding. Branding is vital to any business or professional. If your business cards, website, and logo don’t mesh and are not consistent, you are not branding yourself properly. The idea is you have a business, product and your website and marketing materials match the vibe of that business/ product. If you are designing or redesigning your website, make sure to follow through on all other aspects to ensure consistency of your brand. Order updated business cards, manage your social media accounts and update photos, logos etc. It is the first thing that separates the amateurs from the pros.
5. Content will always be King. Always remember this: people like to be engaged, and they want fresh, relevant content. Aim for at least 400 words in an article on your site and always include 1-3 applicable images. Content should never include “filler” or fluff” or be outdated and useless. Use AdWords for help in determining strategic content.Content is key for branding, SEO, and your reputation. In regards to content, quality and quantity matter; quality meaning well written, information and engaging, quantity meaning how often you add and update your site’s content.
6. Know your link neighborhood. Another crucial tip for SEO. Don’t be the bad neighbor, or the neighbor nobody wants to visit. Make sure you don’t include too many links, broken or bad links, or have too many ads on your site and in your articles. Provide your readers and visitors with useful and trusted links. Do not send anyone to a sub-par resource or site, it will annoy them and you will lose your credibility with not only them but with Google too. Do the research and spend the extra time to make sure your hood is safe and friendly.
7. Trust your web developer & choose carefully. Because your online presence is such a big deal, you shouldn’t just trust anyone with designing it. Seek out other company sites that are popular or the aesthetic you prefer and find out who their designer/ developer is. Request consultations with designers. It also helps to go local. You can ask friends for referrals and see a designer’s portfolio and their success online. A local designer is essentially your own personal project manager, creative director, technical officer and marketing exec all at your fingertips. A local designer’s reputation only flourishes due to a strong local following based on their body of work. Ensuring your happiness with the end result of the project is their number one objective. Choosing local is great if you want to be able to interface with someone, especially if your business is local. They know your area, they know what works, trust them.
Best Website Design for Santa Barbara Businesses!
Show Up Web Design is a local Santa Barbara business and we care about our community! Website design for Santa Barbara-based businesses is our specialty and we love creating modern, responsive, dynamic and content rich sites and branding strategies for local businesses. Having a local edge means we know your competition, where you are in the marketplace and what works in this town.
Santa Barbara, CA is a hub for expensive real estate (both residential and commercial), amazing restaurants, boutique retailers, and has many colleges and universities for being a “smaller” town. Because of it’s beautiful landscape, beaches and year-round sunny weather, Santa Barbara is a tourist favorite. With cruise ships rolling in more than ever, and even more celebrities purchasing homes in the area, tourism is booming. Being a true “locals” town with strong support for small local business and tradition, Santa Barbara is also very much a tourist town. Having a business here means capitalizing on both a strong local following and showing up in search results for the increasing tourism.
They best way to do this is to build a true brand. Building a brand starts with a great website, your ultimate online resource and first impression. Web development and design is key for your business because from your site, you can then build a consistent presence around town. Your website design, marketing (business cards, brochures, flyers, newsletters, etc) social media and advertising should all look clean and consistent. You want your target audience to know who you are and to never feel confused about what services you provide.
Website design in Santa Barbara is crucial for real estate agents who rely on their marketing to sell a home and make their living. A commercial real estate brokerage also relies heavily on their website for broker bios, recent deals, closings, PR, quarterly reports and newsletters. Someone looking to sell, buy or lease a commercial space wants to know what brokerage has the best results and success in the community. They want to see recent deals, they want to view current listings and they want it all at their fingertips. Local eateries need an amazing website to showcase their menus, events, and hours. The first thing someone does when deciding which restaurant to eat at it is to go to a restaurant’s website. If the website is outdated or the menu is hard to find and read, or if it doesn’t have a full menu integrated, it is a huge turn off for potential diners. With a local shop or new retail store what do you want potential customers to see and learn about you?
You need a strong website that is able to put you, your business motto and goals in touch with the correct customer base. You need to show up locally so future home buyers, commercial lessees, consumers, customers, locals and tourists know that you are there! Santa Barbara is a beautiful, prosperous city with dedicated locals and eager tourists looking for a taste of true SB culture. Make sure your business is ready for attention by building the best website you can.
The Benefits of Having A Local Website Designer
Having a local website designer is huge.They know your town, community, and competition like no other design company could. They have the same working hours, are in the same time zone and because of that it is much easier to connect, interact and check the progress on any project.
A local website designer is basically like having your own personal project manager, creative director, technical officer and marketing exec all at your fingertips. Your designer is there to work with you and for you. They are there to initially collaborate creatively on what type of design and brand strategy you’re envisioning, and transition into all of those other important roles. Because of this, every part of your design project is executed with that initial vision. You will also be able to be in constant contact when you are in the same location, meaning you can effectively check on progress and make changes when needed very easily without wasting any time.
Being local means they “get” you. They probably know who you are/ what your business is about and they also know your competition. Being local means having a leg up. A designer who isn’t familiar with your community isn’t going to have the same competitive edge, knowledge or understanding about where you are in the marketplace and who your target audience really is. Being able to clearly define your target audience is one of the major backbones that support a successful business and website.
A great local designer will not only build you a killer website, they will build you a better brand. They know what your town vibes with, maybe your town is small and people really respond well to one way of advertising and marketing. Maybe your community is really professional, artistic, finance-driven, etc., therefore vibing with different forms of design and marketing. Every city, town and community has a different set of rules, and a local designer knows them instinctively.
Going local means you can easily get to know and get in touch with the designer’s previous clients and get a true feel for their body of work. Most likely you will look at their portfolio and say, “I love that restaurant/ retailer/ local business’ website!” or “I love their business cards/ ads/ packaging/ logo” and realize your potential local designer worked on it. You can also get in touch with these past and current clients because you can get their contact info and get a hold of them pretty immediately. Local designers only flourish due to a strong local following and reputation for their work. Because of this and everything else they really are there for you and want to ensure your happiness with the end result of the project. It is their reputation on the line and it is their reputation that keeps their business booming.