Appropriately we are named “Show Up Web Design” because of our firms roots in search engine optimization (SEO). Showing up in google is no easy task, Google doesn’t want companies to artificially inflate their rankings, Google wants you to rank according to their algorithm and your website’s merit.

Hypothetically speaking, the entire “SEO” industry is trying to enhance the merit of your site so, your site can rank higher on Google. Aggressive SEO or “blackhat” SEO could and should kill your search rankings and how you show up in google. The best SEO strategy is an honest one, earn your website’s search rankings. We gave you some tips and tricks in a previous post The Savvy Seven, and below we outline some simple SEO tips to show up in google when first starting a site.

Submit Your Site to the Google Search Console

Google adds new sites to their index, and updates existing ones, every time they crawl the web. If you have a new URL, tell them about it via the Google Search Console. Google does not add all submitted URLs to their index, and Google can’t make predictions or guarantees about when or if submitted URLs will appear their our index. However, it is the most simple and straightforward way to add your site to the Google index, having your website rank in the index is a different story.

Clear URL Branding & Pooling

You may not know it but, multiple websites for the same thing can hurt your rankings. Do not dilute PageRank by owning multiple domains for the same company, for example we own 2 sites: “showupsb.com” (our old website) and “showupwebdesign.com” we redirect showupsb.com to showupwebdesign.com so that all the page rank flows to the new site and does not get cut in half by having 2 sites.
You might have multiple websites on the same url,  www.showupwebdesign.com and http://showupwebdesign.com  are seen by by search engines as different pages. Again this can result in any links that you receive being diluted between the two pages.  Fixing this can be easily implemented by using a permanent (known as a 301) redirect from one of the pages to the other or making changes to the htaccess file.

Links, Backlinks & Link Building

Part of googles ranking system has to do with the (honest) links to your site.
  1. The best way to get links is to submit a worthy prerelease to your local paper
  2. Locate references to your, your blog, business without links and contact the website owner and ask for a link.
  3. Have quality content people want to link too. Become a authority in your industry and links will follow.

Content is King

Whats on your site actually does matter. Targeting the right keywords will help you show up, if you have relevant, important and useful content people will go to your website and link to it. Create a superior product or service and the visitors and links will follow.

With these simple tips you will be on your way to show up on google, for more advice, tips or to show up on google contact us.