Santa Barbara WordPress Design & Development

As one of the few Santa Barbara Web Design firms that specializes in WordPress development for websites, mobile sites and over all UX/UI we are proud to offer a complete suite of WordPress development services. For a client who needs a WordPress site we typically do a very simple custom web design with a customizable WordPress Theme the client loves.

As a personal long time WordPress supporter, developer,  moderator and user we’re happy to announce our business WordPress Profile so you can track some of our work and WordPress contributions.

What is Content Management System?

“A content management system (CMS) is a computer application that allows publishing, editing and modifying content, organizing, deleting as well as maintenance from a central interface. Such systems of content management provide procedures to manage workflow in a collaborative environment. These procedures can be manual steps or an automated cascade. CMSs have been available since the late 1990s. CMSs are often used to run websites containing blogs, news, and shopping. Many corporate and marketing websites use CMSs. CMSs typically aim to avoid the need for hand coding, but may help it for specific elements or entire pages.”

More: https://en.wikipedia.org/wiki/Content_management_system

The use of WordPress has been been increasing substantially and is really showing up online. We use WordPress as our platform, we’re able to offer a wide range of design options, widget add-ons, search engine optimization, and an easy-to-use content management system so that you can update your site at your convenience.

“74,652,825 sites out there are depending on good ol’ WordPress. That’s one site per person in Turkey. Around 50% of this figure (close to 37 million) is hosted on the free WordPress.com. In the realm of self-hosted sites, WordPress accounts for 18.9% of all websites.” – Akismet

The WordPress & SEO Relationship

We started using WordPress for our Santa Barbara clients because “google loves WordPress” not only is WordPress easy to use for our Santa Barbara clients WordPress is easy to crawl and the google bots know how to navigate WordPress site maps, posts and pages very well, for a Santa Barbara WordPress developer that is the best of all worlds.

Google is constantly changing their ranking system and smart content management systems and Santa Barbara SEO is essential to maintaining a strong web presence in the local Santa Barbara website community/search results.

As a SEO company Show Up Web Design thinks the best Santa Barbara websites show up highly ranked in Google, part of a websites ranking have to do with their content management system. This is not an easy task for WordPress so we add other services for our clients to boost their SEO such as: freelance writing, PR writing, article writing and overall search engine optimization.

More about WordPress UX and UI Design.

“The people you have eavesdropped on are actually discussing two professions that despite having been around for decades, and in theory for centuries, have been defined by the tech industry as UX and UI Design.

UX Design refers to the term User Experience Design, while UI Design stands for User Interface Design. Both elements are crucial to a product and work closely together. But despite their professional relationship, the roles themselves are quite different, referring to very different parts of the process and the design discipline. Where UX Design is a more analytical and technical field, UI Design is closer to what we refer to as graphic design, though the responsibilities are somewhat more complex.”

More: http://blog.careerfoundry.com/the-difference-between-ux-and-ui-design-a-laymans-guide/


Santa Barbara SEO

Show Up in Searches! Santa Barbara SEO

Show Up Web Design is a Search Engine Optimization (SEO) website design firm and in Santa Barbara we’re the leading online creative and marketing agency. In Santa Barbara it can be difficult to find the right SEO firm to direct your strategies to show up for your keywords. Our tip for a small business in Santa Barbara trying to rank higher in search engine results is READ! There are so many blogs, videos and case studies with examples of remarkable SEO strategies.

You have to remember google does not want a website to artificially rank, you must earn your google ranking through, honest, clear white hat SEO. Three of our favorite blogs are Moz (formerly SEOmoz), Search Engine Journal, seo book and of course the King of SEO’ Matt Cutts bolg.

Show Up In Google

You should have the complete package to show up in the search results,  Show Up Web Design is local company specializing in Santa Barbara SEO, website design and web development.  Content/Article/Page/Post development and editing is a very important part of what we do, as well as SEO implementation and strategy. We also do freelance writing, PR writing. Having strong Local SEO is vital for your local customers/ clients. We know how vital it is to found locally and easily by future clients and customers.

Content is everything, and your website needs the proper content, linkage, and tools in order to be on the first page of search results locally. If you are a company, individual or new restaurant/ retailer around town, let us craft the perfect press release, announcement, ad, and PR plan to get you known and have customers showing up.

Quick SEO Strategies

  1. Content Marketing research & tips
  2. Conversion optimization tests
  3. Case studies
  4. Consulting strategies

You need to find a SEO solution that works for you, whatever your business needs may be. Show Up Web Design will figure out a combination of white hat, on-site, and off-site tactics that will best comprise your total SEO strategy, and help you show up in the search results.

Building a Comprehensive SEO Plan

  • DESIGN. You need a skilled web designer to create a site that captivates, informs and motivates customers to the actions that will best help your business, service or idea.
  • DEVELOP. Develop a brand with a smart content publishing plan detailing specific steps to success. This has to not only be visually appealing but work for your business.
  • EXECUTE. You need to make sure you’re implementing your SEO plan with a professional company or firm with with a strong track record for success.


Santa Barbara Logo Designer

Santa Barbara Logo Design

Show Up Web Design offers a some of the best logo designs in Santa Barbara, you can find our logo package on our menu. In Santa Barbara, a local logo concept is very important as Santa Barbara is very “local-centric.” A local Santa Barbara logo designer should have experience in the community and an idea of what aesthetically pleases and interests local people and businesses..  A local designer should have a good idea of the community, community brands and have a general understanding of how locals will perceive a logo.

A good logo and web presence is the ultimate resource for any professional business in Santa Barbara. Most Santa Barbara businesses stay up to date with the newest technologies, fashions and logo designs.

Having a smart logo deign with marked up data like “Antioch University Logo” or “Adelle Davis Foundation Logo” for SEO is important, theses image markups help your logo show up in the image and search results.

showup logo images

Google is constantly changing their ranking system and smart Santa Barbara SEO is essential to maintaining a strong web presence in the local Santa Barbara website community.

Logo Generators

Regardless of how small or new your business is, creating a logo is essential to making you look professional—a key ingredient to earning business. You’ll need one for your website header, online profiles, business cards, stationary, and any other marketing presence or hipsterlogogenerator_1439588679889collateral you create.

logo design generators are a fun tool to use, we made one from hipsterlogogenerator.com, It’s Hip, It’s Current, It’s Stylish, It’s Hipster…

Some downsides to free generators logos are that the version you can download (free) are pretty bad in terms of size, format, and pixilation and often you can’t edit your logo later without making a purchase, even if you sign up for an account.

Most local business’ want a custom business logo design from a company like Show Up Web Design which an experienced custom business logo designer, offering some of the best logo designs. If you want to have a clear and consistent brand you need a logo design for your website, business cards, advertising, promotional materials and even car wraps.

What We Do Differently

We create a custom logo design that best represents your clear and consistent brand and marketing. Our logo designs are formatted properly and there are no hidden costs as there are with logo generators. Once we make your logo, that is your logo that you  can then use for your website, business cards, signs etc. A purchaser can expect a premium and well edited high resolution custom logo in vector for their website, letter head and business cards. We are here to work with you and make sure you are satisfied with the end result, a logo is something that should always grow with your business and make your business stand out, and Show Up.

We always offer a free consultation, as we want to fully understand your needs and vision. Please contact us today and let’s get your logo and your business to Show Up!

 

 


Prove Your Rankings

Have you ever noticed that every company trying to sell you a search engine optimization (SEO) package ranks very poorly in search results?

It is shocking for me to see how many people can write about strategies, best practices, and go on preaching about local SEO without showing exactly how it’s done or without an ability to prove that their SEO strategies work – even on their own website.

We always get asked, how well does Show Up Web Design rank in Google? Below are some of our rankings for common search queries, local seo, top pages and desirable keywords.

Show Up in a Big Way! Get your Name Right!

SEO is a complicated thing with hundreds of different things ranking your local business. Most business owners don’t know where to start and are often intimidated by SEO because it feels like a marketing activity that only large companies (with unlimited budgets and staff) dominate, which is not true if you optimize your own name and have impressive site links.

Show Up Web Design_Name in search

Show Up on the Map!

Verify your local business on Google, Bing and Yahoo. Once you’ve verified your business information, updates you make to your local business – such as contact details, description, photos, business hours – are eligible to show up on Google Maps and other Google properties. Which can give

Before you add a local business, make sure that your business:

  • Meets the google guidelines.
  • Has a mailing address or serves customers at its location(s).
  • If you’d like to promote a brand, product, organization, or any other entity without an address, create a brand page in stead.

local business on the map_1

business on google maps 2

Show Up for your Search Queries & Keywords on the Map.

Not only should you show up on the map for you name and categories, you should also be seen in the search results, your business needs to compete for the very specific things your business sells or does. For example we show up for best website design company & web design company. These are great keywords that are searched alot.

google_local_keyword_2 google_ local_keyword


The Savvy Seven: 7 Tips for Optimum Website Success

Sav_7_tips_for_website_success

  Follow these simple, yet strategic tips for website creation, design, and branding success.

  1. Never underestimate the power your online presence has and the business it can generate. Think of your company or professional website as your first impression. Don’t you want to make a great- and lasting impression upon first meeting? Most “first impressions” happen online today. Make sure your website is modern, clean and easy to navigate. Most importantly, make sure your website clearly illustrates what you do, who you are, what you stand for (as a business).

  2. Please make it easy for people to find what they need. We all know how frustrating it is when we go to a website and can’t find business hours, contact information, a restaurant’s menus, the list goes on and on. The main reason to go to a website is for more information. Have your business information easily accessible and ready for current and future customers/ clients/ fans etc. Integrate your social media accounts so people can like you on facebook, follow you on twitter. People will get over clicking around and leave your site within ten seconds. Don’t lose the traffic!

  3. A responsive, dynamic design is crucial. This means making sure your site is desktop, tablet and mobile friendly. You want current and   potential clients and customers to be able to navigate through your site on all devices. Test your site to make sure your theme is modern and is    responsive, a study recently reported that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” With that said, you definitely want a mobile presence.

4. All about that branding. Branding is vital to any business or professional. If your business cards, website, and logo don’t mesh and are not consistent, you are not branding yourself properly. The idea is you have a business, product and your website and marketing materials match the vibe of that business/ product. If you are designing or redesigning your website, make sure to follow through on all other aspects to ensure consistency of your brand. Order updated business cards, manage your social media accounts and update photos, logos etc. It is the first thing that separates the amateurs from the pros.

5. Content will always be King. Always remember this: people like to be engaged, and they want fresh, relevant content. Aim for at least 400 words in an article on your site and always include 1-3 applicable images. Content should never include “filler” or fluff” or be outdated and useless. Use AdWords for help in determining strategic content.Content is key for branding, SEO, and your reputation. In regards to content, quality and quantity matter; quality meaning well written, information and engaging, quantity meaning how often you add and update your site’s content.

6. Know your link neighborhood. Another crucial tip for SEO. Don’t be the bad neighbor, or the neighbor nobody wants to visit. Make sure you don’t include too many links, broken or bad links, or have too many ads on your site and in your articles. Provide your readers and visitors with useful and trusted links. Do not send anyone to a sub-par resource or site, it will annoy them and you will lose your credibility with not only them but with Google too. Do the research and spend the extra time to make sure your hood is safe and friendly.

7. Trust your web developer & choose carefully. Because your online presence is such a big deal, you shouldn’t just trust anyone with designing it. Seek out other company sites that are popular or the aesthetic you prefer and find out who their designer/ developer is. Request consultations with designers. It also helps to go local. You can ask friends for referrals and see a designer’s portfolio and their success online. A local designer is essentially your own personal project manager, creative director, technical officer and marketing exec all at your fingertips. A local designer’s reputation only flourishes due to a strong local following based on their body of work. Ensuring your happiness with the end result of the project is their number one objective.  Choosing local is great if you want to be able to interface with someone, especially if your business is local. They know your area, they know what works, trust them.